Chantelle Lingerie chooses Reflex WMS to manage the Darjeeling logistics hub

Textiles, fashion and clothing
A 5,000 m2 warehouse for the Darjeeling brand
Reflex WMS

After weighing up three competing bids, we settled for Hardis Group on account of their care and attention to detail and the conversations we had with their hard-working team. Reflex WMS has a short learning curve and it gives us granular management capability for our e-commerce flows.

Léa Lechevallier
Site Director of the Darjeeling warehouse

The project at a glance

Chantelle Lingerie has a 5,000 m2 warehouse for the Darjeeling brand in the Somme, France. Combined with a mechanization system (mechanized station conveyor), Reflex WMS helps to optimize the process management of this logistics site that handles B2B flows for 170 stores in France, plus B2C flows for e-commerce sales via the darjeeling.fr website.

Context and objectives

Chantelle Lingerie is an independent, family-owned French group founded in 1876. It sells products globally under several lingerie brands: Chantelle, Passionata, Chantal Thomass, Femilet, Livera and Darjeeling. The group employs 5,300 people and has seven factories in Morocco, Tunisia, Vietnam and Thailand. It has three distribution logistics warehouses in the Somme area of France.

Chantelle Lingerie has a 5,000 m2 logistics hub for the Darjeeling brand in Villers-Bretonneux in the Somme, France. In 2011, the group decided to outsource the logistics management of the brand’s e-commerce flows because its WMS did not support them. In view of increasing online sales, in late 2017, the group decided to bring its e-logistics in house, to replace its WMS and to establish a WCS (mechanized station conveyor).

The solution

The group launched a tender in early 2018, shortlisting three WMS vendors. After a series of product demonstrations and site visits, and having examined all three bids in detail, Reflex WMS was chosen. This decision was based on several criteria: in addition to the application’s short learning curve, its ability to orchestrate mechanization and to manage both B2B flows (170 stores in France) and e-commerce flows, the attention to detail of Hardis Group’s hard-working teams really made the difference.

The project kicked off in late November 2018. Reflex WMS went live six months later, managing the Savoye mechanization system at the Darjeeling site. Chantelle’s logistics division has been so impressed with the application that it plans to roll out the system to a second logistics site.

The benefits
  • The application’s rapid roll-out and short learning curve
  • Granular management of e-commerce flows (between 600 and 700 orders a day)
  • Flexibility: ability to implement a new flow in three days