Decathlon’s franchise Marebam Réunion manages its in-store logistics with Reflex

Summary

Given that it takes six weeks for replenishment deliveries to arrive, Decathlon stores on the island of Réunion have stockrooms adjoining the sales floor, unlike stores in mainland France. In 2015, Marebam, Decathlon’s franchise in Reunion, launched a project to computerize the stock management of its stores: after having customized Reflex WMS to ensure that the application was suited to the retail outlets’ particular needs, the company migrated to Reflex In-Store Logistics, an application that was specifically developed to respond to stores’ logistical needs and requirements.

Context and objectives

Specializing in the distribution of sport and leisure items, Decathlon Réunion has three stores on the island in Saint-Pierre, Sainte-Suzanne and Saint-Denis (under construction). The company worked with our partner Avenir Logistic Conseil to optimize stock management in its stores (6,800 m² of stockrooms for 14,300 m² of sales floor).

The solution

Initially, Avenir Logistic Conseil configured Reflex WMS and developed specific features for the warehouse management software so that it met the retail outlets’ particular needs and logistical requirements. After rolling out the application in 2015 and 2016 in two stores (Sainte-Suzanne and Saint-Pierre), Marebam-Decathlon Réunion migrated to Reflex In-Store Logistics in 2020 to manage its stock in its three stores; the application launched in 2017 was designed for the specific demands of retail outlets and was easier to use.